Liverpool is experiencing a tourism boom, and Virgil van Dijk knows why.

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Visitors to Merseyside have increased to the point where travel brand Expedia has named Liverpool as one of their ten global trending destinations in their Unpack 2024 guide, with searches for trips to Liverpool increasing by 100 percent year on year as tourists flock from the United States, Canada, Australia, Norway, and Ireland.

“Travel is a real passion of mine,” Van Dijk stated. “We visit so many cities through football but don’t get to fully immerse ourselves in them, so any spare time I have, I look forward to going on an adventure with my friends and family. That is why I am excited to be working with Expedia, as we both believe that we were created to travel.”

To celebrate Liverpool’s growing popularity, Expedia has signed Reds captain Van Dijk as their new ambassador. The Dutch defender has created the ultimate travel guide, taking you through his favourite destinations around the city, including the iconic Cavern Club, which launched The Beatles’ careers, the world-famous Royal Albert Dock, and, of course, Anfield, which has been Van Dijk’s home for the last six years.

Aside from historical sites and, of course, football, Van Dijk’s travel guide to the top ten things to do in Liverpool, curated with the assistance of some of his teammates, includes a visit to the new luxury five-star Municipal Hotel and Spa on Dale Street, the independent restaurants and bars of Lark Lane, and the immersive culture, gaming, and art of Cains Brewery Village.