We got the feeling Dream Kardashian was set for big things after she walked in her very first fashion show earlier this month, and then appeared for the very first time on Instagram. But maybe her parents didn’t want that for her?
Rob Kardashian and his ex Blac Chyna have abandoned the trademark requests they had for their 7-year-old daughter brand hopes and, well, dreams. Remember we just heard word that Rob and Chyna were dead-set on Dream NOT becoming part of the KarJenner media and marketing empire if they could help it? And now, it appears as though they’re serious about that — and have been for a while!
We just learned that Rob has actually taken major steps to swerve momager Kris in that regard! According to The US Sun on Tuesday, the reclusive 37-year-old dad has shut down trademark attempts that he’d previously started in Dream’s name! Whoa!
So, waaaaaaay back in February 2019, Rob filed five trademark requests in Dream’s name under a company listed as Kardashian Incorporated. However, that news outlet went and did some checking this week in light of Monday’s report about Rob wanting Dream to stay away from fame. And as it turns out, he abandoned those trademark requests TWO YEARS ago!
Per the Sun‘s reporting, Rob abandoned all five trademark petitions way back on September 12, 2022. According to papers obtained from the United States Patent and Trademark Office, the government “did not receive within six months of the Notice of Allowance issue date: A Statement of Use; or a Request for Extension of Time to File a Statement of Use.”
The trademarks were for various things, including for “non-medicated skin care preparations” that included “skin moisturizers, skin lotions, skin creams, skin cleansers, skin serums, facial oils, body oils, bath and shower gels, bubble bath and body powders.” Others of the five trademarks were centered on cosmetics, including “fragrances, hair care preparations, hair styling preparations, nail polish, nail polish remover and nail care preparations.”
A third trademark included clothing items and various fashion accessories, including but not limited to “coats, dresses, footwear, headwear, jackets, jumpers, loungewear, rompers, scarves, shirts, sweaters, undergarments, socks, hosiery, swimwear, cloth bibs, gloves, sleepwear, one piece garment for infants and toddlers and costumes for use in children’s dress up play.”
Another abandoned request was centered on “retail store services featuring gifts, general consumer merchandise, apparel, apparel accessories, toys, sporting goods, skincare and fragrances,” as well as “entertainment services, namely, personal appearances by a celebrity.” And the final one had to do with tons of kid stuff — toys, dolls, doll accessories, play sets for action figures, party games, puzzles, puppets, musical toys, educational toys, and much more.
Sounds like the KarJenners figured Dream could go in any direction she wanted! But they’ve all long since been abandoned by now. They haven’t been touched or amended or pursued or anything for over two years. So, yeah, our Monday reporting on Rob (and Chyna) being extremely hesitant about Dream’s future in the public eye may just be the real deal!
Reactions, y’all?? Share your takes about these trademark moves (er, non-moves!) down in the comments (below)…
