Ever wondered why the Apple logo has a bite taken out of it?
Plenty of theories have emerged about how the iconic logo came to be, with some suggesting it was a nod to Sir Isaac Newton, who famously formulated gravitational theory when an apple fell on his head.
Others think it could be linked to British mathematician Alan Turing who cracked the German enigma code during World War II.
The codebreaker was convicted for having a homosexual relationship, and was later found dead from cyanide poisoning, with his body famously laying next to a half eaten apple.
Ever wondered why the Apple logo has a bite taken out of it?
READ MORE: Can YOU spot the correct Apple logo?
The initial Apple logo was inspired by Newton, with Apple co-founder Ron Wayne depicting the scientist sitting under a tree.
However the more complex design was soon changed into the Apple logo we all know today, with the exception of a rainbow pattern.
The simple and sleek design has held up for decades, and Rob Janoff, the genius behind it, revealed the real reason why the Apple logo has a bite out of it.
At the time he designed the logo, in 1977, Rob worked for the agency Regis McKenna, who handled the Apple ‘start-up’.
Neither Rob nor CEO Steve Jobs were as rich or sophisticated as they are today, and Rob’s only direction was ‘don’t make it cute’.
Speaking on the meaning behind the bite, he told Forbes that the apple shape didn’t actually have anything to do with computers at the time.
He was adamant to use the fruit, and was concerned Apple would lose a lot of ‘fun-ness’ without it.
At the time he designed the logo, in 1977, Rob worked for the agency Regis McKenna, who handled the Apple ‘start-up’. Neither Rob nor CEO Steve Jobs (pictured) were as rich or sophisticated as they are today, and Rob’s only direction was ‘don’t make it cute’
The initial Apple logo was inspired by Newton, with Apple co-founder Ron Wayne depicting the scientist sitting under a tree. However the more complex design was soon changed into the Apple logo we all know today, with the exception of a rainbow pattern
Luckily, Rob was not given a brief and joked: ‘This logo we all know today would never have happened if I listened to everybody.’
He explained: ‘It’s to get people to notice that an Apple computer was not some piece of hard-edged metal that has no place in your home and that your kid wouldn’t want to be near.
‘Lots of different fruits have a stem, are sort of round with a leaf dangling off of it. So the bite in the apple was initially meant to indicate that it was an apple, and not something else.’
The designer revealed that the bite in the apple is to distinguish the fruit from a cherry, admitting in an interview with Creative Bits that the truth is ‘kind of a let down.’
Rob added the the bite metaphorically indicated biting into ‘all the knowledge’ that the computer contained, and also related to the computer term ‘byte’.
He explained that he ‘wasn’t computer literate enough to see that initially,’ but was made aware of the connection from his creative director, Chip.
Explaining why the 1977 logo contained all the colours of the rainbow, Rob said it had to do with the USP of the product.
He added: ‘The Apple computer was the only one that could show images in color.’
Unlike the design changes Apple would undergo today, Steve swiftly accepted the proposal.
Rob explained: ‘He was just starting, and so was I. I showed the logo to him and he was like, “Okay, that’s nice.” And that was it.’
Aside from a few colour changes, the Apple logo has remained roughly the same since – and has helped the tech giant to become a billion-dollar enterprise.
